Cookies Policy

Last Updated: July 25, 2025

This Cookies Policy explains how Smart Prefetch, a SaaS product owned and operated by Buggu Labs, uses cookies and similar technologies when you use our website, services, and interact with our WordPress plugin. It also explains what these technologies are, why we use them, and your rights to control our use of them.

What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Buggu Labs for its Smart Prefetch dashboard, and through the Smart Prefetch plugin on your website) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and when it visits certain other websites.

How Buggu Labs (Smart Prefetch) Uses Cookies

Buggu Labs, through its Smart Prefetch product, uses both first-party and third-party cookies for several purposes:

1. Strictly Necessary / Essential Cookies

These cookies are fundamental to provide you with services available through the Smart Prefetch dashboard and to enable the core functionalities of the Smart Prefetch service itself (such as intelligent page prefetching on your website). Without these cookies, services like remembering your login session for the dashboard to work correctly would not be possible.

  • Purpose: To remember user sessions for the dashboard to work correctly and to facilitate the intelligent prefetching on your connected website.
  • Data Collected: For logged-in users, these cookies collect Personal Data (PII) necessary for authentication and session management. For visitors to websites using the Smart Prefetch plugin, these cookies facilitate prefetching based on anonymized user behavior patterns.
  • Duration: Persistent cookies, generally lasting more than 6 months and up to 3 years.

2. Performance and Analytics Cookies

These cookies are used to collect information about how you use our Smart Prefetch dashboard and how the Smart Prefetch service performs on your website. This helps Buggu Labs understand visitor traffic patterns, identify popular pages, measure the effectiveness of our prefetching service, and ultimately improve the accuracy of our AI-powered predictions.

  • Purpose: To analyze and improve the performance and effectiveness of the Smart Prefetch service, and to gain insights into user behavior for optimizing our AI.
  • Data Collected: Anonymized or aggregated usage data, such as pages visited, time spent on pages, navigation paths, device type, browser information, and referrer URLs.
  • Third-Party Analytics: We use Google Analytics to help us understand how users engage with our dashboard and website.
  • Duration: These cookies are persistent, with durations varying based on the analytics provider’s settings, typically from a few months to two years.

3. Advertising and Marketing Cookies (Third-Party)

Buggu Labs, through Smart Prefetch, uses third-party advertising cookies to deliver advertisements more relevant to you and your interests.

  • Purpose: To run and measure advertising campaigns, understand user engagement with our marketing efforts, and deliver targeted advertisements for Smart Prefetch.
  • Data Collected: These cookies collect information about your browsing habits and are used to build a profile of your interests.
  • Third-Party Advertising: We use Google Analytics and Facebook Pixel to track the effectiveness of our Facebook advertising campaigns.
  • Duration: These cookies are persistent, with durations typically ranging from a few days to one year.

Your Choices and Consent

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

  1. Smart Prefetch Consent Mechanism: When you visit our website or dashboard, you will be presented with a cookie consent banner.
  2. Browser Settings: most web browsers allow some control of most cookies through the browser settings.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website and service, though your access to some functionality and areas of our dashboard may be restricted or impaired.

Browser-specific instructions:

Changes to Our Cookies Policy

We may update this Cookies Policy from time to time in response to changing legal, technical or business developments. When we update our Cookies Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

Contact Us

If you have any questions or concerns about our use of cookies or other technologies, please contact us.