Last Updated: July 25, 2025
This Cookies Policy explains how Smart Prefetch, a SaaS product owned and operated by Buggu Labs, uses cookies and similar technologies when you use our website, services, and interact with our WordPress plugin. It also explains what these technologies are, why we use them, and your rights to control our use of them.
What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Buggu Labs for its Smart Prefetch dashboard, and through the Smart Prefetch plugin on your website) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in questio1n and when it visits certain other websites.
How Buggu Labs (Smart Prefetch) Uses Cookies
Buggu Labs, through its Smart Prefetch product, uses both first-party and third-party cookies for several purposes:
- Strictly Necessary / Essential Cookies: These cookies are fundamental to provide you with services available through the Smart Prefetch dashboard and to enable the core functionalities of the Smart Prefetch service itself (such as intelligent page prefetching on your website). Without these cookies, services like remembering your login session for the dashboard to work correctly would not be possible. They are usually only set in response to actions made by you which amount to a request for services, such as logging in or setting your privacy preferences.
- Purpose: To remember user sessions for the dashboard to work correctly and to facilitate the intelligent prefetching on your connected website.
- Data Collected: For logged-in users (those who sign up for our Smart Prefetch service), these cookies collect Personal Data (PII) necessary for authentication and session management. For visitors to websites using the Smart Prefetch plugin, these cookies facilitate prefetching based on anonymized user behavior patterns, typically not collecting PII unless explicitly linked to an authenticated session on the website owner’s system.
- Duration: Persistent cookies, generally lasting more than 6 months and up to 3 years, primarily for signed-up users to maintain session and preferences.
- Performance and Analytics Cookies: These cookies are used to collect information about how you use our Smart Prefetch dashboard and how the Smart Prefetch service performs on your website. This helps Buggu Labs understand visitor traffic patterns, identify popular pages, measure the effectiveness of our prefetching service, and ultimately improve the accuracy of our AI-powered predictions.
- Purpose: To analyze and improve the performance and effectiveness of the Smart Prefetch service, and to gain insights into user behavior for optimizing our AI.
- Data Collected: Anonymized or aggregated usage data, such as pages visited, time spent on pages, navigation paths, device type, browser information, and referrer URLs. For dashboard users, this may include how they interact with the dashboard features.
- Third-Party Analytics: We use Google Analytics to help us understand how users engage with our dashboard and website. Google Analytics uses cookies to collect anonymous information and report website usage statistics without personally identifying individual visitors to Google.
- Duration: These cookies are persistent, with durations varying based on the analytics provider’s settings, typically from a few months to two years.
- Advertising and Marketing Cookies (Third-Party): Buggu Labs, through Smart Prefetch, uses third-party advertising cookies to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns.
- Purpose: To run and measure advertising campaigns, understand user engagement with our marketing efforts, and deliver targeted advertisements for Smart Prefetch.
- Data Collected: These cookies collect information about your Browse habits and are used to build a profile of your interests to show you relevant advertisements on other sites. While we do not directly collect PII for advertising through these cookies, they may use unique identifiers.
- Third-Party Advertising: We use Google Analytics and Facebook Pixel to track the effectiveness of our Facebook advertising campaigns and to understand how users interact with our website after seeing our ads. This allows us to deliver more relevant advertisements to you on Facebook and other platforms.
- Future Third-Party Tools: We may, in the future, integrate other third-party tools that set similar cookies for marketing or other purposes. We will update this policy if and when such tools are implemented.
- Duration: These cookies are persistent, with durations typically ranging from a few days to one year.
Your Choices and Consent
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:
- Smart Prefetch Consent Mechanism: When you visit our website or dashboard, you will be presented with a cookie consent banner. You can choose to accept or decline cookies based on your preferences.
- Consent Renewal: We respect your privacy choices. If you accept consent, we will ask you to re-accept or review your consent preferences every one year.
- Browser Settings: Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org or www.youronlinechoices.eu.
- You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website and service, though your access to some functionality and areas of our dashboard may be restricted or impaired. The effectiveness of the Smart Prefetch prefetching service on your website may also be reduced if you disable essential cookies related to its operation.
- Browser-specific instructions:
- Opt-out of Third-Party Advertising Networks: You can also opt-out of receiving targeted advertising from many advertising networks. Visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com/ to learn more.
More Information
For more information about how we collect, use, and protect your data, please review our Privacy Policy.
Changes to Our Cookies Policy
We may update this Cookies Policy from time to time in response to changing legal, technical or business developments.4 When we update our Cookies Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Cookies Policy changes if and where required by applicable data protection laws.
You can see when this Cookies Policy was last updated by checking the “Last Updated” date displayed at the top of this Cookies Policy.
Contact Us
If you have any questions or concerns about our use of cookies or other technologies, please contact us.